Success when you hate marketing

Is that even possible?

I hate marketing. It makes me feel icky. I don’t want to do it. But I want to make money. How will I ever build a thriving business?

This is often where my clients begin.

They hate marketing—don’t know what their niche is, they feel like they're spinning their wheels, and are deeply frustrated. They dream of building a thriving business that aligns with their values, yet they're wary of manipulative marketing tactics and shady models that seem to dominate the landscape.

Can you truly build a successful business without losing your integrity? Without the sleight of hand that leaves a bad taste in your mouth?

YES.

How do I know? Because I’ve done it. And I've supported entrepreneurs across all walks of life in doing it, too.

The secret?

Love.

What does love look like in business?

It begins with honoring our interconnectedness—recognizing the threads that bind us to other humans and the wider community of creatures and landscapes that sustain us. It’s about listening to the quiet pulse of intuitive heart-wisdom, choosing the unbeaten paths, and embracing the wild, uncharted places that call to us.

This interconnectedness isn’t just a romantic notion; it’s the cornerstone of practical decisions—prioritizing collaboration over competition, community over isolation, and sustainability over shortsighted gains. It's about leaning into curiosity when faced with challenges and finding humor even in the heaviest of times. A Wildpreneur knows that real wisdom often emerges when things don’t go as planned. Growth demands flexibility and a willingness to adjust and adapt.

Consider you've launched a new product that falls flat. Rather than labeling it a failure, a Wildpreneur sees it as a recalibration point—an opportunity to listen, make changes, and shift direction if necessary. Real growth lives in these moments of recalibration.

Even in deep grief or unexpected setbacks, we keep our hearts soft and our minds open—ready to embrace the small, surprising moments of joy and lightness that appear. This isn’t about mere endurance. It's about the dance of resilience—finding a way to move with lightness, even when the world feels heavy.

This path isn’t always easy. Our culture often celebrates competition and disconnection, leaving those of us who would choose a different way feeling small or insignificant. But as Wildpreneurs, we know that our choices matter. Who we uplift, how we serve, and the stories we tell—they create ripples. And ripples have the power to build waves of change.

Through consistent acts of care, we begin to build an ARK—one founded on Acts of Radical Kindness, integrity, and love.

Our ARK can’t be built overnight, nor does it require grand gestures. It's constructed in small, thoughtful actions—the handwritten note to a client, the moment spent listening deeply, the generosity that comes without expectation.

With these small acts of love and connection, we foster an ecosystem where everyone feels valued and respected—laying the foundation for a business grounded in love. This, in turn, leads to genuine success—deeper client loyalty, organic referrals, and a supportive community that wants you to thrive.

The foundational elements of your ARK are alive, just as you are. They will grow, shift, and evolve. Here are the essentials:

Values: Your values are your compass. Let them guide each decision, ensuring your business is aligned with what truly matters to you.

Mission: Your mission is the North Star. When the path is unclear, let your mission illuminate the way forward.

Point of View: Your unique voice connects with others in a way that no calculated marketing strategy ever could. Be authentic, share your story, and let your perspective resonate.

Relationships: Listen and engage. Relationships are the heartbeat of a Wildpreneur business—whether built through social media, in-person gatherings, or an email list, they require deep care and authenticity.

Business Model: Build a model that’s sustainable for both your clients and yourself. Honor your resources, set boundaries, and ensure that what you create is both supportive and replenishing.

Adaptability: Listen with the ear of your heart. A Wildpreneur business is alive—adaptable, evolving, and resilient. This adaptability will allow your ARK to endure the storms of life.

Building an ARK is an act of radical kindness and love—for yourself, others, and the earth we share.

Reflect today on a small step you can take toward embodying these values—reach out to support someone, make a decision rooted in sustainability, or choose kindness in a difficult moment.

Implementing the Essentials

If you have questions about how to integrate these essentials into your own business, there are ways to get support:

• Book a private 1-on-1 consultation

• Email me at [email protected]—I'll answer readers' questions in future editions of The Wildpreneur Way.