I didn't come to this work through theory.

Twenty years ago, my second husband emptied our bank account and left. I had three small children I was homeschooling, child support from my first marriage, and exactly zero backup plan.

I'd been a pharmaceutical research chemist—loved the precision of bench work, the way molecules followed rules. I left when we wanted to start a family because the labs weren't safe for women carrying babies. Seventeen years and a whole lifetime later, I couldn't go back even if I'd wanted to.

So I started my own business and became a virtual assistant. When clients kept asking for marketing help, I pivoted. A few years later, I met a mentor who saw what I couldn't yet see—pushed me to stop assisting and start consulting, to own what I actually knew. That partnership changed everything.

I mastered spreadsheets, email sequences, and conversion rates.
Earned digital-marketing certifications from Cornell.
Became good at the practical because I had to be.
Eventually, I became a fractional CMO—running seven-figure launches and bestselling book campaigns.

For over a decade, I've been the strategic architect behind some of the most successful coaches and authors in the industry. Most notably, I've spent the past eight years serving as fractional CMO for Martha Beck Inc.—leading marketing two New York Times bestsellers, multimillion-dollar launches, and building a marketing engine that runs on integrity instead of pressure.

Along the way, I trained in StoryBrand messaging and Kaizen Muse Creativity Coaching, and spent years designing and directing large-scale leadership programs through the Boy Scouts of America.

But I never stopped being the girl who lit candles before church on Sunday mornings. Who got handed The Road Less Traveled and Living in the Light by the local hedgewitch and felt the world crack open. Who's been reading tarot cards since high school and still consults them at every turn.

I didn't choose between mystical and practical. I learned to hold both because my life required it.

So no, I'm not just here to "help you follow your bliss."

I'm here to help you build something that matters—and make sure it works.

What I Believe

The sacred and the practical aren't separate. They never were.

Business is ecology. Strategy is soul work. The only people who pretend otherwise are selling you something that will break you.

I'm not here to help you "follow your bliss." I'm here to help you build something that works—for your actual life, not someone else's fantasy version of entrepreneurship.

Where I Work From

I live in the hills of central Pennsylvania, where my days are split between:

Strategy calls and spreadsheets
Garden beds and journal pages
Owl dreams and launch debriefs

I build frameworks on paper before I ever build them online.
I believe your business should feel like a well-tended garden.

Most days look like this:
strategy calls in the morning, hands in the garden by afternoon.
Launch plans and labyrinth walks.
Marketing funnels and owl visitations—
the sacred and the pragmatic braided together without apology.

If You’re Still Reading…

You already know: the business advice that works for someone else's life won't work for yours.

You need someone who can see the whole system—the vision and the mechanics, the sacred and the spreadsheet.

That's what I do.

Whether through strategy work, writing, or inside The Luminous Web, my work is for people building businesses that have to survive in the real world—with real constraints, real values, and real bills to pay.

If that's you, we'll get along just fine.