Build a profitable business that works with your actual life and reflects what you actually believe—not what you were told to. I bring 20+ years of marketing experience to the messy, practical questions of what to sell, how to talk about it, where to focus, and how to build a business you can actually sustain.
The offer you create affects how you spend your days.
Your pricing affects what's possible.
Your marketing shapes the conversations you have with the people you serve.
The way you grow determines what that growth asks of you.
Every one of those decisions is really a decision about how you want to live.
I've spent more than a decade working inside marketing and business strategy—as a strategist, consultant, director, business owner, writer, and the person in the room responsible for figuring out why something isn't selling. I've helped build seven-figure launches, directed marketing for instant New York Times bestsellers, and worked behind the scenes on businesses reaching millions of people.
I've also built a business of my own while raising three children, paying a mortgage, and staying upright through some years I don't especially want to revisit. My own life has certainly never arranged itself neatly around a quarterly marketing plan.
Both taught me the same thing: growth creates demands, revenue models shape your days more than your values do, and a strategy that looks brilliant on a spreadsheet can be exactly wrong for the person who has to live inside it.
That's why I don't begin with a formula for what your business is supposed to look like. I bring what I know about strategy, offers, and growth to the actual thing in front of me—your dreams, your business, your responsibilities, and your life.
You're good at what you do and you're tired of not knowing how to share it with people.
You've bought the courses, followed the frameworks, done everything you were supposed to do — and you're still waiting for it to click.
You know the soul-led business world is running the same extractive playbook with crystals on top — and you haven't been able to find an alternative that actually works.
You want someone who will look at what you're actually building and tell you the truth, plainly, without managing you.
You're exhausted from trying to fit into a system that was never designed for people doing work that actually matters.
You're not failing. You're ready to stop seeking a guru with the answers. You're ready to trust yourself.
About Me
Marketing Strategist, Consultant & founder of The Luminous Web
I've spent more than two decades in marketing and business, including the last decade directing strategy behind seven-figure launches, instant New York Times bestsellers, and businesses reaching millions of people.
I'm also an amateur naturalist who will choose hunting for mushrooms over a networking event every time—and that informs how I think about business. Nature has taught me: nothing survives on its own for long.
I bring that perspective to the practical work here at Wildpreneur—strategy, positioning, offers, growth, and the hundreds of decisions that determine what a business actually becomes. They are all a part of the Luminous Web that we live in.
Carmen is an essential part of our team at Martha Beck Inc—someone I trust, respect, and truly enjoy working with. She brings a grounded, no-nonsense approach to marketing, along with clear vision and smart, practical strategies that make a real difference. We’re so lucky to have her—and I love working with her.
CEO of Martha Beck Inc
My favorite thing about Carmen is that she shares my ideal of treating every customer connection—emails, social media, master classes—as a form of service. It’s a style of marketing that puts the customer first, and I love that. She’s a bundle of energy who always aims to give, rather than take, and I consider myself very lucky to work with her.
NYT Bestselling Author
Infusing Carmen's energy into my business not only gave it more clarity but also increased its revenue by 70% in less than 6 months. No hustle, no gimmicks, and sustainable to boot.
I now have a scalable business that supports all my heart's wildest financial and creative endeavors. I couldn't be more grateful!
Poppy Books
Collaborating with Carmen has brought clarity and definition to the marketing and structure of my business. Her intuitive ability to see the direction the journey needs to take next is a gift. I don’t feel like I’m doing it alone—and at the same time, I always have the lead.
Founder of The Souls Calling Academy
Stories and strategy for building a livelihood in an interconnected world.